Knitwear and the iconic seventies are a match made in sartorial heaven, from the beatnicks to the bohemians, knitwear lends the perfect prerequisite for the era. Scroll down to see the ladies that captured the free spirited mood of the 70's plus we've also put a nonchalant spin on our knitwear so shop 70's from Banjo HERE xx
From the cropped knits and buttoned down shirts to the high-waisted denim flares, Fawcett set the small screen alight and her look came to define a generation. The 'Farrah Flick' became the first must have celeb hair style, and she is consistently name-droppe by designers when a 70's revival rolls around.
Jagger not only wore 70s fashion, she lived it; a Studio 54 stalwart, she was friends with the likes of YSL and Halston, playing model and muse alike. From turbans to tube tops, nothing was off limits for this original fashion risk-taker.
Diane Von Furstenberg.
Diane Von Furstenberg lived a fashion fairytale – literally. Having married her first husband Prince Egon of Furstenberg in 1969, she launched her own-name fashion label in 1970, launching her signature wrap dress in 1973 – fast forward almost 40 years, and there is still no wardrobe that’s considered complete without one
The six-foot model grand-daughter of writer Ernest Hemingway landed a lucrative fashion first in the 70s: her contract to become the spokesperson for Fabergé’s Babe perfume was the first million dollar deal ever awarded to a fashion model. She had a meteoric rise to fame over the course of the decade – little wonder for a tall, athletic, natural beauty with strong features (oh, those eyebrows!) and natural affinity with glamour.
Pre-Vanessa Paradis it was Lauren Hutton who first put the gap-toothed smile on the fashion map. In contrast to the ethereal model ideal, Hutton’s ‘imperfect’ smile lent her a down-to-earth look that appealed to editors who wanted something different for their pages. Championed by Diana Vreeland, Hutton has the distinction of pioneering the modern-day endorsement deal, having signed an exclusive contract to be the face of Revlon cosmetics in 1974.
The New York-born actress started out working behind the scenes on major glossies such as Harper’s Bazaar and Vogue before breaking onto the big screen in major 1970 Love Story. Her style, bohemian-meets-preppy became a defining marker of the era.