SPORTELUXE | Bianca Cheah Posted on 16 Feb 21:28 , 0 comments

Stunning Bianca Cheah is the founder and creative director of leading digital publication, she's not only a ridiculously beautiful glowing image of wellness but also one of Australia’s most stylish spokespeople for health and fitness.  

A successful business woman and Australian model, with a career spanning over 10 years, Bianca understands the importance of looking and feeling your best from the inside.  With an educational background in media, interior design and IT, along with being a qualified yoga instructor, Bianca has spent the last decade becoming an authority on health, beauty, and stylish living.  

Seeing a gap in the market for a stylish health and fitness site, Bianca launched a blog called Sporteluxe in December 2012, and in less than a year it had developed a cult following transforming into one of the country's most innovative digital publications. Now a leader in the luxury wellness space. 


What inspired you to start Sporteluxe?

Basically I wanted a site where everyone could go to be inspired to lead a stylish, wholesome and healthy life. There was nothing similar, and so I saw the gap in the market and launched Sporteluxe. It began as my blog 'e'zine with the future business plan of it to become a stylish healthy online publication. With my blog/ site drawing so much attention last year, I recreated the sporteluxe site to make it one of the most innovative and stylish online publications in Australia and brought on my new business partner Sarah Ranawake to really drive the editorial side of the business and to really bring that magazine influence to the stories. Today it's seen as one of the most influential destinations for health and wellbeing, and I have to say I'm one proud woman of my new partner Sarah and our team at Sporteluxe who we all made it happen! 

What is the best part of what you do?

Travelling! Nothing beats exploring new cities and adventures! 

What's your daily beauty ritual?

I always cleanse and moisturise. But every night I give my skin a quick shiatsu massage. 

How would you describe your style?

Classic and sport chic

Biggest fashion splurge?

An Oroton handbag.

I'll never leave home without...?

My iPhone 6, notebook and pen and spare charger. 

I feel happiest when..?

When I wake up in the morning and my puppy Sporte is lying in my arms fast asleep.

What is your favourite Sydney/ Bondi restaurant?

da Orazio! 

My perfect meal or dish?

Bolognaise sauce with greens

I'm creatively inspired by...?

Everything around me. Colour, shapes, people, life!

Best advice i've received? 

Don't sweat the small stuff 

Ultimate day?

Sunday's paddle boarding with my fiancée and Sporte. 

Favourite place in the world?

Kingscliff where my family live and where I grew up. Nothing beats home. 

My ideal weekend would be?

Going on an adventure up or down the coast. Swimming, mountain bike riding, discovering new restaurants and enjoying life with my little family 

Top 3 tips for life? 

1.Balance is key in all areas of life

2.Don't sweat the small things

3.Eat a clean diet

You can find me on: 

Website -

Instagram - @biancamaycheah or @sporteluxe

Facebook - @sporteluxe

Twitter - @sporteluxe

Pinterest - @sporteluxe 

Bianca's Banjo picks:  

Tank jumpsuit

Oversized coatigan - Aurora

Grace Sweater - Black